At RKCR I introduced Yoda to Vodafone, and Vodafone to RKCR... and upset a lot of Star Wars fans around the world all at the same time.

While it was pitch-winning idea that got me a few dream-come-true trips to Skywalker Ranch in San Francisco, the launch of the Vodafone Yoda campaign was far from what I and director Stacy Wall had signed up for. Initially written as dry humoured satirical scripts, a nervous client quickly turned them into saccharine ads.

Still, we won a huge piece of business, fulfilled a childhood fantasy and learnt never to compromise on humour.

Agency: RKCR Y&R