An experiential launch project celebrating‘Vodafone Firsts’ on a global scale; creating the world's first ever multi-sensory fireworks display live at London's world famous New Year’s Eve celebration. Working with Bompass & Parr and the Lord Mayor’s Office, the task was to create an event that would get the world talking.

The final celebration was screened live on the BBC and watched by millions around the world, promoting the Firsts campaign and giving those who experienced the show a night they would never forget.

Agency: RKCR Y&R