A global campaign launching Vodafone as a company founded on 'Firsts' - from being the first network to send text messages to pioneering 3G.

The campaign’s focus was a digital platform showcasing stories of several people aiming to achieve a First, with the help of Vodafone technology.

As well as creating and developing the campaign idea, I wrote and co-directed the launch film for Firsts.

Agency: RKCR Y&R