A groundbreaking project launching the Nike ‘Just do it’ brand line and sports attitude in Russia.

Working with top level designers and developers, we created a microsite using (the then pioneering) PaperVision technology, which allowed us to merge video with google maps - a digital feat to match the scale and ambition of the brand . The result was an online platform that enabled users to pursue their sporting dreams by watching inspirational videos of top Russia athletes such as Maria Sharapova, as well as finding sporting locations to learn new skills and meet new people.

It was very exciting to work on a project that was not only leading the way in digital technology, but was also allowing a big sports brand to make a positive impact on people’s lives, rather than just selling merchandise.

Agency: Mook  (Now Sapient Nitro)