I have been lucky enough to work on several projects for Foot Locker – from creating their first ever 360 campaign celebrating their Sneaker Freak audience and launching an exclusive Puma collection to key markets outside the UK to developing an exciting European site bringing trainer lovers of different countries together, to stand up and proudly represent their streets.  

These three projects involved lots of different skill sets; creating digital campaigns, writing radio scripts for different European markets, overseeing photo shoots to create press, digital and in-store props and assets to researching and interviewing sneaker heads.

Agency: Mook (Now Sapient Nitro)