Repositioning an out-dated after-dinner drink to a vibrant, younger brand.

Along with creative concepts, we developed offline events and a strong online community that invited a new breed of drinkers to explore Drambuie’s pride in its history and help shape its future.

From highland assault courses to drinking dens, the result was successful re-brand that shifted Drambuie’s dusty positioning to a brave new world of adventure for a younger crowd.

Agency: Mook (now Sapient Nitro)