Re-launching Bombay Sapphire gin, as a drink‘Infused with Imagination’.

The project involved working with artists Yehrin Tong and Rhea Thierstein to create a 70,000 crystal-embedded portable, hanging sculpture, which told the intricate story of the imaginative infusion process of this premium gin.  

The build of this beautiful piece was at the heart of the campaign, producing posters, print and an online film to celebrate the new direction of the brand.

The campaign was launched at a gallery in London, where the piece was installed, imaginative cocktails were drunk and the film broadcast for press. 

Post launch the installation then went on display at Schiphol airport, the first stop on its world tour.

As well working along side the artists to create the masterpiece, I wrote and co-directed the launch film.

Agency: RKCR Y&R