Before the birth of Facebook and face timing smartphones, we created an exciting social platform for Ballantines, that encouraged a global community to connect online.

Using a fridge magnet-inspired mechanic, people could record clips of themselves saying a word. These would be added to the community library, allowing users to then build short video sentences to send to friends around the world. 

'Leave An Impression' was an inspiring, small-scale social experiment to work on,  allowing us to observe new ways of digital human interaction, before social media arrived to redefine the way we connect online.

Agency: Mook  (Now Sapient Nitro)