A global campaign launching Vodafone as a company founded on 'Firsts' - from being the first network to send text messages to pioneering 3G.

The campaign’s focus was a digital platform showcasing stories of several people aiming to achieve a First, with the help of Vodafone technology.

As well as creating and developing the campaign idea, I wrote and co-directed the launch film for Firsts.

Agency: RKCR Y&R 

At RKCR I created the launch film for BBC's Strictly Come Dancing.

Working with directing duo Los Perez, we had a lot of fun bringing a bit of smoke and dazzle back to the iconic BBC dancefloor.

Agency: RKCR Y&R 

An experiential launch project celebrating‘Vodafone Firsts’ on a global scale; creating the world's first ever multi-sensory fireworks display live at London's world famous New Year’s Eve celebration. Working with Bompass & Parr and the Lord Mayor’s Office, the task was to create an event that would get the world talking.

The final celebration was screened live on the BBC and watched by millions around the world, promoting the Firsts campaign and giving those who experienced the show a night they would never forget.

Agency: RKCR Y&R 

Re-launching Bombay Sapphire gin, as a drink‘Infused with Imagination’.

The project involved working with artists Yehrin Tong and Rhea Thierstein to create a 70,000 crystal-embedded portable, hanging sculpture, which told the intricate story of the imaginative infusion process of this premium gin.  

The build of this beautiful piece was at the heart of the campaign, producing posters, print and an online film to celebrate the new direction of the brand.

The campaign was launched at a gallery in London, where the piece was installed, imaginative cocktails were drunk and the film broadcast for press. 

Post launch the installation then went on display at Schiphol airport, the first stop on its world tour.

As well working along side the artists to create the masterpiece, I wrote and co-directed the launch film.

Agency: RKCR Y&R 

At RKCR I introduced Yoda to Vodafone, and Vodafone to RKCR... and upset a lot of Star Wars fans around the world all at the same time.

While it was pitch-winning idea that got me a few dream-come-true trips to Skywalker Ranch in San Francisco, the launch of the Vodafone Yoda campaign was far from what I and director Stacy Wall had signed up for. Initially written as dry humoured satirical scripts, a nervous client quickly turned them into saccharine ads.

Still, we won a huge piece of business, fulfilled a childhood fantasy and learnt never to compromise on humour.

Agency: RKCR Y&R

A groundbreaking project launching the Nike ‘Just do it’ brand line and sports attitude in Russia.

Working with top level designers and developers, we created a microsite using (the then pioneering) PaperVision technology, which allowed us to merge video with google maps - a digital feat to match the scale and ambition of the brand . The result was an online platform that enabled users to pursue their sporting dreams by watching inspirational videos of top Russia athletes such as Maria Sharapova, as well as finding sporting locations to learn new skills and meet new people.

It was very exciting to work on a project that was not only leading the way in digital technology, but was also allowing a big sports brand to make a positive impact on people’s lives, rather than just selling merchandise.

Agency: Mook  (Now Sapient Nitro) 

Before the birth of Facebook and face timing smartphones, we created an exciting social platform for Ballantines, that encouraged a global community to connect online.

Using a fridge magnet-inspired mechanic, people could record clips of themselves saying a word. These would be added to the community library, allowing users to then build short video sentences to send to friends around the world. 

'Leave An Impression' was an inspiring, small-scale social experiment to work on,  allowing us to observe new ways of digital human interaction, before social media arrived to redefine the way we connect online.

Agency: Mook  (Now Sapient Nitro) 

At RKCR I had to subvert an existing Premier Inn film to give it a new lease of life, by turning it into two more films. 

The brief 'The client has two new products they want to talk about on TV... but no money for a new shoot'. 

Agency: RKCR 

At RKCR I created Lloyds most successful advert in their animation campaign.

A brief to sell a new 'Money Manager' product from Lloyds (an online tool to help customers keep track of their spending), gave me the idea of creating a fun little character, unknowingly being spoilt by its owners.

Agency: RKCR Y&R 

At RKCR, my creative partner and I created Vodafone's final Yoda film.

Much to the delight of Star Wars fans around the world, Vodafone and Lucasfilm were about to part ways.

The final film for Yoda, was a last minute request to get an ad out in time for the London Olympics, to promote the mobile charging system inside Vodafone taxis.

Agency: RKCR Y&R 

I have been lucky enough to work on several projects for Foot Locker – from creating their first ever 360 campaign celebrating their Sneaker Freak audience and launching an exclusive Puma collection to key markets outside the UK to developing an exciting European site bringing trainer lovers of different countries together, to stand up and proudly represent their streets.  

These three projects involved lots of different skill sets; creating digital campaigns, writing radio scripts for different European markets, overseeing photo shoots to create press, digital and in-store props and assets to researching and interviewing sneaker heads.

Agency: Mook (Now Sapient Nitro)

Repositioning an out-dated after-dinner drink to a vibrant, younger brand.

Along with creative concepts, we developed offline events and a strong online community that invited a new breed of drinkers to explore Drambuie’s pride in its history and help shape its future.

From highland assault courses to drinking dens, the result was successful re-brand that shifted Drambuie’s dusty positioning to a brave new world of adventure for a younger crowd.

Agency: Mook (now Sapient Nitro)

Two of my favourite digital campaigns for Playstation; the first celebrating the release of the new slim PSP using the brand’s cheeky ‘Dustball’ characters, while the second banner campaign promoted the the PSP's innovative gaming controlling functionality with a gore loving, deranged, dragon-riding instructor.

PlasyStation was a great brand to write for, allowing me to have fun with characters and bring a cheekier tone to their digital work.   

Agency: Mook (now Sapient Nitro)

Bringing clouds of colour to Barbour’s 2016 collection, by concepting and co-directing their latest viral video.

Agency: Nation

An exciting project for one of London's most luxurious development companies, writing the teaser brochure and website copy for the launch of what is set to be one of The City's most iconic new residential buildings.   

Both the teaser brochure and website are currently work in progress, I'll be sharing the finished projects soon!